Understand the importance of the strategy analysis knowledge area in a business analysis initiative.
Business analysis is an interesting practice, which opens doors to almost all areas. After having done 5 successive years in IT projects between 2017 and 2021, I had my first Marketing initiative. It was a commercial project, the ultimate objective of which was to increase the turnover of a Guard Services. In fact, the company…
UNDERSTANDING THE DIFFERENT GENERATIONS OF OUR WORLD
One of our interns was commissioned internally to design an advertisement for one of our services for young students. After conducting interviews with a sample of students who might be interested in this service, the intern produced a nice ad with an eye-catching graphic and one-line copy, followed by a link to a website as…
The McKinsey Forward Program: program for young professionals
I recently had the privilege of being selected for the McKinsey Forward Program. I just wanted to check my practices, but, I was completely transformed. The McKinsey Forward Program was revolutionary. It was a wonderful opportunity to meet professionals from Morocco, Rwanda, Nigeria, South Africa, Tanzania and Kenya in a cohort in which I was…