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Business Analysis in 2025: Beyond Requirements Gathering, a Strategic Driver Against Solucentrism
Solucentrism, as I define it, is an approach that consists of defining a problem based on a pre-existing technological solution, often bought off the shelf. It is a logic of solution before need, where one starts from a tool or a platform and then artificially creates a need that fits this imposed solution. In this…
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Understand the importance of the strategy analysis knowledge area in a business analysis initiative.
Business analysis is an interesting practice, which opens doors to almost all areas. After having done 5 successive years in IT projects between 2017 and 2021, I had my first Marketing initiative. It was a commercial project, the ultimate objective of which was to increase the turnover of a Guard Services. In fact, the company…
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UNDERSTANDING THE DIFFERENT GENERATIONS OF OUR WORLD
One of our interns was commissioned internally to design an advertisement for one of our services for young students. After conducting interviews with a sample of students who might be interested in this service, the intern produced a nice ad with an eye-catching graphic and one-line copy, followed by a link to a website as…