UNDERSTANDING THE DIFFERENT GENERATIONS OF OUR WORLD
One of our interns was commissioned internally to design an advertisement for one of our services for young students. After conducting interviews with a sample of students who might be interested in this service, the intern produced a nice ad with an eye-catching graphic and one-line copy, followed by a link to a website as…
Misconception about the term “quality”
Quality is bad in Cameroon in particular and in Africa CIMA zone in general. Both in its theory, but also in its practice. Everyone knows that when we launch a new product or service, we must rely on a need, which makes it possible to develop a set of requirements allowing, thanks to its respect, to return…
The McKinsey Forward Program: program for young professionals
I recently had the privilege of being selected for the McKinsey Forward Program. I just wanted to check my practices, but, I was completely transformed. The McKinsey Forward Program was revolutionary. It was a wonderful opportunity to meet professionals from Morocco, Rwanda, Nigeria, South Africa, Tanzania and Kenya in a cohort in which I was…